let's go to jane at a best buy in california with a look at black friday traffic there. how is it shaping up? >> i cracked the code. don't come here at midnight. come here at 6:00 a.m. cindy, when did you first get here? >> midnight. >> what did you do? >> leave. >> why. >> because the lines were crazy. i saw your news truck and there was no way i was going to get in and get what i wanted. >> people were waiting two hours in line. sometimes more. how long did you wait in line? >> not at all. >> there's only 20 people. >> nothing. >> but what i wanted is gone. >> there you have it. thank you very much. if you look, it's not that busy right now. earlier it was crazy. estimated 1,000 people outside. and as best buy really struggles, management is trying to impress and inspire employees to make it worth it for customers to come in here especially those who have been camped out for days. >> we're excited to be here. this is our super bowl. >> this black friday will be a test of the renew blue strategy that best buy has. management is trying to remedy a reputation for poor cus